I will start with a SEP Pro saying that ” I will not exaggerating when I say that without keywords there is no such thing as SEO”.
What are SEO Keywords?
The SEO keywords or keywords or phrases in the web content that make it possible for users to find your website via search engines. Keywords are very basics for SEO but the question is what type of keywords we need exactly for SEO.
What Type of Keywords We Exactly Need?
You need to use multiple types of keywords to capture the variety of audiences from a single source. Your target is to cover maximum traffic so that the chances of securing a customer. Before reaching this level you have to decide what types of Keywords you will actually need.
What are the Types of Keywords?
We will talk about the 9 basic Keywords you need to know. Here are 9 types of Keywords that you should aware of them.
- Short Tail Keyword
- Long-Tail Keywords
- Short Term Fresh Keyword
- Long Term Evergreen Keyword
- Product Defining Keyword
- Customer Defining Keyword
- Geo-Targeting Keywords
- LSI Keywords
- Intent Targeting Keywords
As the name shows that short keywords are those which are a combination of three or fewer words, sometimes these are called Head Keywords. Short tail keywords have plenty of search volume but are also highly competitive. Short tail keywords are eventually searched when a user at his beginner level.
Therefore, Short tail keywords make tougher to understand the actual intent of the reader. Normally these keywords tend to be found everywhere. For example, if a user is searching “SEO” that means it could be many related searches and here is to understand the intent of the user. It is very difficult here that what the users actually need, Blog SEO, Offpage SEO or anything else.
Short-tail keywords do not convert well because of difficulty in matching with the user intent.
2-Long Tail Keywords
Long-tail keywords contain 3 or more than 3 words that are comparatively more specific than short-tail keywords. Therefore they have very low search volume as compare to short-tail keywords. But they can benefit you in terms of less competition. Therefore, the most important thing you have to know with the use of a long-tail keyword you can efficiently pinpoint the intent of the user.
Some time on your store users search long-tail keywords to purchase a thing that shows user’s keen interest to purchase this product.
3-Short Term Fresh Keywords
When you talk about the fresh keywords or fresh information you have to pick up those keywords that are creating hyp in the currents.
For example, the keyword Coronavirus is a hyp creating a disease that is the focus of the SEO professionals. The fresh keywords can boom you when you work on to write on different latest news, innovations to attract some new users.
4-Long Term Evergreen Keywords
Evergreen Keywords can help you to dig more gold for a long time. Therefore the traffic will fluctuate but there will be no more extreme changes. The main point is to understand that to choose those keywords that are evergreen enough to give output after 2 years as well.
The views about this maybe not extraordinary but it will remain constant and it will boost your traffic up to remain steady. The content surrounded by evergreen keywords looks astonishing and informative. The more you add educative and informative content the more will be the decent traffic upshot on your website.
5-Product Defining Keyword
The product defining keywords are the keywords that actually define your product. Moreover, it describes what your online platform is offering services either a store. Searchers that are searching for product defining keywords they are looking for a specific thing or product.
Searching for these keywords means that they are the earliest stage of purchasing something. However, here is the task to shift this user to more information about these keywords so that he can aware of all the specifications and terms and conditions to purchase this product.
6-Customer Defining Keywords
First of all, describe your targeted customer and then make an imaginary profile to collect information about the customer e.g his gender, age, location, and work nature. The more you get the detail the more you can enhance the advantage to utilize this information.
The universal product in SEO is difficult to produce that can fits in any circumstances so make your point clear to audience because a single keyword can make a huge difference. Also, make consideration of user experiences and testimonials. Therefore, this can help you to build your stance about the product that how can it benefits your customer.
7-Geo Targeting Keyword
You can use the location-based keywords, for example, neighborhood, city, state or countrywide to target location-based traffic. This is very useful for local business holders to spread their business. Firstly they can upshoot their business at the local level and later upshot it internationally.
The question is how to get the geo targetted keyword. Most importantly it is very easy to get it, actually, the area where you are offering your services is your keyword. It is sure that you must add your area or address information in the sidebar or in the contacts. Moreover, you can add your area or address in the content to make it geographically targetted.
LSI (Latent Semantic Indexing) keywords are the keywords that closely relates to your main keywords that are actually your thematic keywords. For example, SEO is your main keyword and off-page SEO and on-page SEO are your LSI are keywords. In order to get your LSI keywords, you have to work on your main keyword.
Likewise, your searcher searches for a specific thing that will relate to the keywords that are in your content. LSI keywords are a bit tricky to get hands-on it. You can look at the suggested search section and SERP to get an idea that what search engines provide the result against a submitted search query.
9-Intent Targeting Keywords
When a user proceeds a query to get a result, Their intent falls into three categories.
- Informational: The user inputs its query to get information about a specific topic or item. The tendency to appear these keywords is in the informative content that can educate the reader.
- Commercial: Another tendency of the reader’s intent is to get information about a specific product. The intention of the user is to purchase something online. There are chances of customers to be at the earliest stage to purchase a product. Providing information about the product specification, expiry date and etc can make it clearer for the purchaser to make his intent strong.
- Transactional: When a purchase intent keeping customers visits your store he actually wants the product. You can make it possible for a customer to purchase your item by adding keywords. These keywords are such as the best quality item, best price, sale item, and refund policy to make him satisfied to finally purchase your product.
Being an SEO professional I admitted that fact there is less focus on knowing the keywords at the beginner level. Therefore these types of keywords can make your viewpoint wider to learn more in SEO and implement broader SEO techniques.