Before going on to promote an SEO blog we should have a sound concept of SEO blogging. SEO abbreviated Search Engine optimization and blogs are the posts on a website containing the written data.
Keywords are used to enhance traffic to promote your website. When you search something on the search engine it shows many results in a row. Most of the users feel easy to click on the top of the first and second results to acquire the required data in a quick way.
Your website may offer some product or services which could be more visible and to make them more visible professional do SEO to promote and make their site more appealing to the user.
Steps to Promote SEO Blog
There are many ways to promote or optimize your SEO blog and some of them are the following.
- Keywords Research
- Meta Tags (Title, Description, and URL)
- Content Optimization (Heading tags, Li Tags)
- Keyword Optimization
- Image Optimization
- Reference Links (Internal links and External links)
- Backlinks (inbound links)
- Social Media
1. Keywords Research
Searching keywords is basically the practice in which search engine optimization professionals use to search and find such keywords that are used by internet users in the search engine while searching for the same subject.
Many tools are also being used in the market for keyword research which is an option to research. Basically, the keyword research gives you data about the user psyche that what a user wants and in which format he wants the data.
2. Meta Tags
Meta tags are the metadata which is actually the data about the data(webpage), it is provided to search engines and visitors about the page which is in the form of invisible tags.
It makes easier for a search engine to determine that what is inside the webpage.
i) Title Tag
A title tag is used to specify the title of a webpage in HTML. Title tags are displayed in search engine results in the form of clickable headings which are very important for SEO.
The meta description is an HTML tag that summarizes the page content in about 155 words content. The search engine shows the meta description when a user searches for a phrase.
URL is an acronym for Uniform Resource Locator which is the address to a source on the internet e.g http://example .com/
3. Content Optimization
Content optimization is the process of making the authentic content written through which the maximum targeted audience could be gathered on the webpage. This process includes relevant keywords, adding metadata, titles, and reference links.
i) Heading Tags
In SEO heading tags are used to structurize the whole content that is professionally a good gesture. Every unique page is given an H1 heading and it goes on towards H2 and H3. The overuse of heading is prohibited in SEO.
ii) Li Tags
Li tag is the short form of list tags in SEO that are used to specify the content of the list.
4. Image Optimization
In SEO image optimization is a basic push for your website to make it more visible and appealing for the user to take a look and to stay on the page for maximum time.
i) Image Size
In an image, optimization SEO professionals reduce the size of the image as much as he needed without sacrificing image quality.
ii) Image “Alt” Tag
To engage the maximum number of audience is to use the images. The use of graphics can increase your views by more than 90 percent.
5. Keyword Optimization
For keyword optimization, a deep analysis is required for the utilization of a keyword. Frequently search engines find the keywords from different elements of the page to determine whether the websites could be ranked.
More than 90 percent of users just view the first page of search results and using the wrong keywords means you are ruining your business. So by using the right keywords, you can get your required traffic, leads, and sales.
6. Reference Links
Building a reference link is basically SEO best practice. Reference links used to direct the visitor from one webpage to another for more relevant information.
i) Internal Links
Internal links are used to giving detail about some terms and topics where the explanation is needed. Through these links, the user goes to another page of your website.
ii) External Links
External links are used to shift traffic from one website to another. The SEO professional normally uses footnotes as external links.
The tactic used to add your webpage link in some big websites to shift traffic to your webpage is called backlinking. Backlinking is the most important task to boost your web page in SEO.
There must be a subscription button on your blog so that the user could remain in touch with your website for the latest articles or required data.
There should be a subscription button on your page to get you on other platforms like social media (Facebook, Instagram, etc.).
9. Social Media
Use of social media gives life to your website, by sharing your content on social media linking with a weblink to enhance the traffic on your webpage.
Social media activities can boost your organic traffic on your website through search engines.
The use of social media for SEO is effective and lucrative for your business, basically, social media and SEO look different but they help each other in away.