Blogging optimizes your website to relocate its ranking to its level. However, Content is required for blogging that relates it to the customer’s questions. Therefore blog posting can help you using on-page techniques to rank you in different search engines and get customer response to visit your website.
Because the content is significant stuff to upshot your website. Today the advanced SEO techniques are only based on intent and relevancy. The question is how to optimize your blog posts for the keywords you care about.
Here are some key points that will reduce your congestion regarding the optimization of your blog posts.
1. Focus on 1-2 Long Tail Keywords
Blending too many keywords just because to get high ranked does not mean to optimize your blog posts. It actually damages the SEO nowadays because search engines consider it keyword stuffing. Keywords used in the content should be real that actually helps the reader. Avoid using plenty of keywords that feel bizarre and forced.
Therefore the approach is to focus on 1-2 long-tailed keywords as per the blog post. You can use one keyword in a post and keep in your mind to optimize enough that it does not exceed 1-2 keywords. Long-tailed often question based keywords actually keeps your post focused. For example “What is Blog Posting ” is more impacting then “Blog Posting”.
2. Positioning the Keywords In Your Posts
After getting your 1-2 long-tail keywords the task is to import in your blog post but where? There are four best places to incorporate them.
- Title Tag
- Headers and Body
- Meta Description
Title Tag Optimization
The title tag of the post is actually the face of the post. It is the first approach by both the search engine and the reader to determine the relevancy of the content. So to put your keywords in the title is imperative. Include your keyword in the first 60 characters. Google technically measures it with pixels width instead of character length and it recently increased from 500 to 600 which translates to around 60 characters.
Headers and Body Text
Include your keywords in the header and body of your blog post naturally. When you start a new blog your focus will be how to incorporate keywords in your post. But it should be not your primary focus rather than to what your audience matters. Avoid repeating the keywords which cause you to create “Keyword Stuffing”.
Search engines also look into your URL and it is the first thing that plods on your page. You have an opportunity to optimize the URL on every post you publish. As every post lives on a unique URL so it should contain 1-2 keywords.
Meta Description Optimization
Your meta description is the information that you give to search engines and readers that what your post contains. Consequently, you should definitely add your long-tail terms so that Google and readers clear at what you posted. It will make it more engaging and efficient.
3. Image Optimization
Your content does not only consist of text but also includes images supporting to your content. Google does not only look for images rather than images with image alt text. Moreover to ensure that your images are contributing to benefit your Blog’s SEO is to ensure that you include image alt text.
In other words, as we see images with eyes why Google cannot see images like that. Actually, with image alt text google sees the images that what it contains or what an image is about. While creating image alt text for your post image make sure these following precautions.
- Image description should be given
- Be precise in your image
- Write it in between 125 chars.
- Use your keywords and avoid stuffing.
4. Reduce Topic Similarity
Topic tags are used to categorize your content and the use of similar topic tags is harmful as it can cause you to get Google penalized. If you use similar tags multiple times for the same content it will appear to the search engines that you are showing the content multiple times throughout the website.
If you are getting worried to read all this then take some time to clean up the similar topic tags. Pick up the 15-25 topic tags that you think are important to your blog and are not similar to each other. Tag your post with these tags only.
5. URL’s Structuring
The URLs of your pages actually show the content structure of your website. It provides ease for Google and readers to approach what is inside your website.
For example, if you want to go the tools section of a website’s SEO page you have to use the URL: https://www.conceptofseo.com/seo/tools/ and to move on another section you have to change the section name only. e.g https://www.conceptofseo.com/seo/off-page-seo/
In this way, the reader knows the structure of the website that where are they and how can they move from one page to another of this website.
6. Improving Internal Links
Including inbound links show search engines the relevancy and validity of your data. Same as you can internally link your pages that is best practice for a long stay of the reader on your post. By including internal links readers can get the reference with additional information.
It will help you to make your reader keep visiting your website but it also helps you to flare up your other authoritative and relevant pages.
7. Use Google’s Search Console
Use Google’s Search Console to analyze your traffic through Google. It has a section name Search Analytics Report which shows you the clicks from the Google search on your website. It is very helpful to check which keywords are used to find your blog content.
If you are interested to analyze the traffic and leads of your blog posts searches, this tool can help you to catch a duck.
Getting higher traffic through blog posting is tough to dream but with frequent posts and consistently optimizing your posts can give you plenty of traffic and leads.
8. Use Topic Clusters
Bloggers create a post that ranked for specific keywords and this thing is difficult to answer the reader’s question. It results in the URL’s start competing with one another due to multiple posts about similar topics.
However, In order to rank in search and to answer the reader’s question solution is a topic cluster model. In this model, choose some broad topics for which you want to rank and then create content based on the specific keywords related to the topic. Link all of them with one another to build high search engine authority.
9. Generate Everlasting Content
When you plan to add articles make sure to provide evergreen content. Moreover, the content should be relevant and live valuable for a long time. Here are some reasons that make it necessary for the content to be everlasting.
- It will help you to rank for a long not just in the near future.
- It will contribute to generating steady traffic for a long time on your website.
- Due to steady traffic, it will also generate leads over time.
10. Remove Outdated Content
To improve your SEO you may seem that you have to generate new content. Although it is somehow true, you have to give time and update your existing content regularly. Repurpose your existing content or remove the outdated content from your webpage.
Because it is very time taking to generate the new content to settle on the search engine result page (SERP) and to gain authority. Choose some portion of your content and update it to reap the benefits early as compared to above.
Moreover, Updating and repurposing your extraordinary content enlarge the life span of your content and you can acquire the best result for a long time.