In this time and age, no one can deny the important part of social media play in our lives whether it is an E-Commerce store, brick, and mortar agency, running a blog or content-based website and posting content across multiple social media platforms. Billions of people all over the world use social media scheduling tools to share information and build networks by connecting with professionals and gain customer feedback on a personal level, professional level, and company level.
There are many reputed companies and agencies present on several social media sites nowadays. These agencies do a lot of work and managing all of their accounts can be challenging especially if you follow many people, or have busy fan pages, this can get overwhelming not only for companies but for their clients too. There are many social media scheduling tools out there who will look after your social media profiles. Whether you are managing your clients’ social media content, running your own blog, posting content on many social media sites, social media scheduling help users to schedule posts to social media platforms at no cost.
Benefits of social media scheduling
Social media scheduling makes it easy to run social accounts effectively. These tools also give you time to collect and push more content. If you want to stay one step ahead in a fast-moving industry then social media scheduling tools should be your top priority. A quick look at some of the benefits of social media scheduling tools:-
- Manage and post content on multiple social media platforms from a single interface
- It saves time and energy by schedule posts to social media platforms ahead of time
- It saves money by using free tools in social media management.
- Analyze your interactions/platforms so you can improve your social presence
Top Social Media Scheduling Tools
We have selected the top six social media scheduling tools based on content types, social media platforms, features, customer support, and value to money, reporting, and a number of platforms they are suited for. The following social media tools will not only save your time and money but will also help to make your business flexible and better organized.
Hootsuite allows you to schedule posts to publish at your preferred time. This tool is useful for those who would like to see how all their accounts are performing in one place. Hootsuite supports twitter, Facebook, LinkedIn, Instagram, Pinterest, and YouTube channels. It is comparatively a complex tool to use.
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2. Sprout Social
Sprout Social is a one-stop social media posting and scheduling tool. With this tool, you can easily schedule and post across multiple platforms at the same time. A cool feature is that you can schedule the first comment on an Instagram photo along with the post. This makes it easy to add more hashtags to help people find your content and encourage them to engage.
Just like SocialPilot, Buffer is a social media scheduling and publishing app. It supports many social media platforms like Facebook, Twitter, LinkedIn, and Pinterest & Instagram. You can easily upload images, video, and text, though you cannot post image galleries directly to Instagram. Buffer has a Chrome extension so you can schedule content to your queue the minute you find it online.
Socialpilot is on the top of the list of social media scheduling tools available in the market. It is the easiest and highly user-friendly tool to use. This tool works with most social media sites. It is a free social media scheduling tool, which is best for small teams that want to schedule social media posts in bulk. It’s the only tool that allows you to post your content on all of your social media accounts from a single interface moreover you can post a single update multiple times on multiple networks through this tool. You can also get insight into your audience, influencers, and content posting times through this tool.
Sendible is a social media scheduling tool designed for agencies and small businesses. To save time it includes many team features, such as task assignment and custom approval workflows. It supports most of the major social platforms along with blogging platforms like WordPress, Medium & Tumblr.
6. Zoho Social
Zoho Social is built keeping in mind the needs of a growing business. It is a free tool, which is best for teams that need to collaborate on content to post on social media platforms. Zoho Social lets you manage Facebook, Twitter, LinkedIn, Instagram, and Google My Business.
There we go, six best social media scheduling tools. For small teams you need the right tools to help your overall social media management process, improving your efficiency, so you need tools with a comprehensive list of features that also proves to be a cost-effective solution.
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